I'm feeling under the weather this week, so I’m keeping my blog short. I thought I’d share a few important points about book trailers I've learned from fellow author, Jeannie Linn:
- The most common mistake in trailers is too much text. It forces the viewer to do a lot of reading. That slows down the video and doesn't utilize the medium to its maximum effectiveness. You're making a video in order to show a visual display, not recreate your book blurb.
- Trailers often spend a lot of time trying to match pictures to words to narrate. Once again, this is trying to tell the plot through images instead of transmitting a look and feel that will increase interest in the book. The blurb already contains the marketing spiel. A movie trailer shouldn’t tell the plot – it should reveal tantalizing hints of the premise and use visual imagery to hook the viewer.
- Make sure you showcase your name, title, and web info. At the very least, the trailer is another imprint of your author name, brand and cover art.
- Decide what marketing message you want to send with your trailer, i.e. exciting, humorous, sensual. Some books and genres lend themselves very well to trailers. Historicals, paranormals, futuristics -- anywhere you can show setting and costume to enhance the reader’s experience.
All in all, the main purpose of a trailer is to give added exposure for your book. Please help me out and add other important tips you've learned. Thanks and have a wonderful healthy week.
Cindy A. Christiansen
Sweet Romance, Comedy, Suspense…and Dogs!
Fly into a good book today at: www.dragonflyromance.com
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